Privacy policy
Last updated: September 1, 2026
This Privacy Policy describes how LASHNOVA INNOVATIONS LTD, operating the LashNova online store ("LashNova," "we," "us," or "our"), collects, uses, and discloses your personal information when you visit lashnovabeauty.com (the "Site"), use our services, make a purchase, or otherwise communicate with us regarding the Site (collectively, the "Services").
For purposes of this Privacy Policy, "you" and "your" mean you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we collect pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use or access the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.
We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and may have collected during the past 12 months personal information about you from a variety of sources, as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses described below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services.
When we use the term "personal information," we mean information that identifies, relates to, describes, or can reasonably be associated with you.
The following sections describe the categories and specific types of personal information we may collect.
Information We Collect Directly from You
Information that you directly submit to us through the Services may include:
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Contact details, including your name, address, phone number, and email address.
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Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
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Account information, including your username, password, security questions, and other information used for account security purposes.
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Customer support information, including information you choose to include in communications with us, such as when you submit a message through our Contact page or communicate with our customer support team.
Some features of the Services may require you to provide certain information directly. You may choose not to provide this information, but doing so may prevent you from using or accessing certain features.
Information We Collect About Your Usage
We may automatically collect certain information about your interaction with the Services ("Usage Data").
To do this, we may use cookies, pixels, and similar technologies ("Cookies").
Usage Data may include information about how you access and use our Site and account, including device information, browser information, network connection information, IP address, and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including vendors and service providers that collect information on our behalf, such as:
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Companies that support our Site and Services, including Shopify.
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Payment processors that collect payment information, such as bank account, credit or debit card information, and billing address, to process your payment and fulfill your order.
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Fulfillment, shipping, analytics, customer support, advertising, and technology service providers.
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Online tracking technologies used when you visit our Site, open or click emails we send, or interact with our Services or advertisements, including pixels, web beacons, software development kits, third-party libraries, and Cookies.
Any information we obtain from third parties will be handled in accordance with this Privacy Policy. Please also review the section titled "Third Party Websites and Links."
How We Use Your Personal Information
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Providing Products and Services. We use your personal information to provide the Services and perform our contract with you. This includes processing payments, fulfilling orders, sending notifications related to your account or purchases, arranging shipping, facilitating eligible returns and refunds, managing your account, and providing other features related to your purchase. We may also enable Shopify to match your account with other Shopify services that you choose to use. In that case, Shopify will process your information in accordance with its own privacy policies.
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Marketing and Advertising. We may use your personal information for marketing and promotional purposes, including sending marketing communications by email, text message, or postal mail where permitted by law, and showing advertisements for products or services. This may include using information to tailor the Services and advertising displayed on our Site or other websites.
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Security and Fraud Prevention. We use personal information to detect, investigate, or take action regarding suspected fraudulent, illegal, or malicious activity. If you create an account, you are responsible for keeping your account credentials secure. We recommend that you do not share your username, password, or other access details. If you believe your account has been compromised, please contact us immediately.
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Communicating with You and Improving the Services. We use personal information to communicate with you, provide customer support, improve our Services, respond to your requests, and maintain our business relationship with you.
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Legal and Regulatory Compliance. We may use personal information to comply with applicable laws, regulations, legal processes, government requests, and contractual obligations, and to protect our legal rights.
Cookies
Like many websites, we use Cookies on our Site.
For specific information about Cookies used to power our Shopify store, please visit Shopify's Cookie Policy.
We use Cookies to power and improve our Site and Services, remember your actions and preferences, run analytics, understand how visitors interact with the Site, prevent fraud, and tailor products, services, and advertising.
We may also permit third-party service providers and advertising partners to use Cookies on our Site to provide analytics, personalize content, measure advertising performance, and show relevant advertisements on our Site or other websites.
Most browsers accept Cookies automatically by default. You can configure your browser to remove or reject Cookies through your browser controls.
Removing or blocking Cookies may negatively affect your experience and may cause certain features or functionality of the Services to work incorrectly or become unavailable. Blocking Cookies may not completely prevent information sharing with third parties, such as advertising partners.
Our Site also recognizes the Global Privacy Control ("GPC") signal, which enables you to opt out of certain uses or disclosures of personal information.
If you visit our Site with the GPC opt-out preference signal enabled, we will treat the signal as a valid request to opt out of the sale or sharing of personal information or targeted advertising for the associated browser or device, as required by applicable law.
If we can associate the device sending the signal with a Shopify account, we may also apply the opt-out request to that account.
To learn more about Global Privacy Control, visit https://globalprivacycontrol.org/.
Other than the Global Privacy Control, we do not currently recognize other "Do Not Track" signals that may be sent by your browser or device.
How We Disclose Personal Information
In certain circumstances, we may disclose personal information to third parties for contract fulfillment, legitimate business purposes, legal compliance, or other purposes described in this Privacy Policy.
These circumstances may include:
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With vendors and third parties that perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
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With business and marketing partners that provide services or advertising. These partners will process information in accordance with their own privacy notices.
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When you direct, request, or consent to our disclosure of information to a third party, such as when shipping products or using social media widgets or login integrations.
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With our affiliates or within our corporate group where necessary to operate our business.
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In connection with a business transaction, such as a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets.
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To comply with applicable legal obligations, subpoenas, search warrants, court orders, regulatory requests, or similar legal processes.
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To enforce applicable terms of service and protect or defend the Services, our rights, and the rights of our customers, users, or others.
During the preceding 12 months, we may have disclosed the following categories of personal information for the purposes described above:
| Category of Personal Information | Categories of Recipients |
|---|---|
| Identifiers, such as name, email address, phone number, account information, and other basic contact details | Vendors and service providers; payment processors; fulfillment and shipping partners; customer support providers; analytics providers; business and marketing partners; affiliates |
| Categories of personal information described in the California Customer Records statute, such as contact and order information | Vendors and service providers; payment processors; fulfillment and shipping partners; customer support providers; analytics providers; business and marketing partners; affiliates |
| Commercial information, such as purchase history, order information, shopping activity, and customer support information | Vendors and service providers; payment processors; fulfillment and shipping partners; customer support providers; analytics providers; business and marketing partners; affiliates |
| Internet or other electronic network activity, including Usage Data | Technology providers; analytics providers; advertising and marketing partners; affiliates |
| Approximate geolocation information derived from IP address or similar technical information | Technology providers; analytics providers; advertising and marketing partners |
We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.
During the preceding 12 months, we may have "sold" or "shared" personal information, as those terms are defined under applicable privacy laws, for advertising and marketing purposes as follows:
| Category of Personal Information | Categories of Recipients |
|---|---|
| Identifiers, such as name, email address, and phone number | Business and marketing partners |
| Commercial information, such as records of products or services purchased | Business and marketing partners |
| Usage Data | Business and marketing partners |
Third Party Websites and Links
Our Site may provide links to websites or online platforms operated by third parties.
If you follow a link to a website that is not affiliated with or controlled by us, you should review that third party's privacy and security policies and other terms and conditions.
We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or platforms.
Information you provide in public or semi-public locations, including third-party social networking platforms, may be viewable and used by other users or third parties.
The inclusion of a third-party link on our Site does not by itself imply our endorsement of the third party, its products or services, or the content on its platform.
Children's Data
The Services are not intended for use by children, and we do not knowingly collect personal information from children.
If you are a parent or guardian of a child who has provided personal information to us, you may contact us using the details below to request that the information be deleted.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell," as those terms are defined under applicable law, personal information of individuals under 16 years of age.
Security and Retention of Your Information
No security measures are perfect or impenetrable, and we cannot guarantee absolute security.
Information you send to us may not be secure while in transit. We recommend that you do not use insecure communication channels to send sensitive or confidential information.
The length of time we retain personal information depends on factors such as whether the information is needed to maintain your account, fulfill orders, provide the Services, comply with legal obligations, resolve disputes, prevent fraud, or enforce contracts and policies.
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as otherwise required by applicable law.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information.
These rights are not absolute, may apply only in certain circumstances, and may be limited or declined as permitted by applicable law.
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Right to Access or Know. You may have the right to request access to personal information we hold about you, including information about how we use and disclose it.
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Right to Delete. You may have the right to request that we delete personal information we maintain about you.
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Right to Correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
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Right to Portability. You may have the right to receive a copy of personal information we hold about you and request that we transfer it to a third party, subject to applicable exceptions.
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Right to Opt Out of Sale, Sharing, or Targeted Advertising. You may have the right to direct us not to sell or share personal information or use it for targeted advertising, as those terms are defined under applicable privacy laws. Where required, we will treat a recognized Global Privacy Control signal as an opt-out request for the associated browser or device.
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Right to Restrict Processing. You may have the right to request that we stop or restrict certain processing of your personal information.
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Right to Withdraw Consent. Where we rely on consent to process personal information, you may have the right to withdraw that consent.
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Right to Appeal. You may have the right to appeal a decision we make regarding your privacy request. You may submit an appeal by replying to our decision.
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Managing Communication Preferences. You may unsubscribe from promotional emails at any time by using the unsubscribe option included in those emails. If you opt out of promotional communications, we may still send non-promotional communications related to your account, orders, or customer service requests.
You may exercise applicable rights through options made available on our Site or by contacting us using the details provided below.
We will not discriminate against you for exercising your privacy rights.
We may need to collect information from you to verify your identity, such as your email address, order information, or account details, before providing a substantive response.
Where permitted by law, you may designate an authorized agent to make a request on your behalf. Before accepting a request from an authorized agent, we may require proof that you authorized the agent to act for you and may require you to verify your identity directly with us.
We will respond to valid requests within the time required by applicable law.
Complaints
If you have a complaint about how we process personal information, please contact us using the details provided below.
If you are not satisfied with our response, depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.
International Users
We may transfer, store, and process personal information outside the country where you live.
Personal information may also be processed by our staff and by third-party service providers and partners located in other countries.
If we transfer personal information from the European Economic Area, United Kingdom, or Switzerland to a country that has not been determined to provide an adequate level of data protection, we will rely on recognized transfer mechanisms where required, such as the European Commission's Standard Contractual Clauses or an equivalent mechanism issued by a competent authority.
Contact
If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any privacy rights available to you, please contact us by email:
Email: service@lashnovabeauty.com
We typically respond within 1–2 business days.
LashNova is operated by LASHNOVA INNOVATIONS LTD.
Business Correspondence Address:
1512 Curtis St
Denver, CO 80202
United States
For purposes of applicable data protection laws, LASHNOVA INNOVATIONS LTD is the data controller of your personal information unless otherwise stated.